Policies & Corporate Compliance
Operational commitments, consumer rights, and data protection disclosures in alignment with the Consumer Protection Act, 2019 and DPDP Act, 2023.
LIFETIME EXCHANGE POLICY
Policy update date: 10 July 2026
This Lifetime Exchange Policy ("Policy") sets out the terms and conditions governing Aarunya's Lifetime Exchange Program ("Program"), offered by Aviana Diamonds LLP ("Aarunya", "we", "our", "us") to customers who purchase eligible jewellery products from www.aarunya.co ("Website"). The Program allows eligible customers to exchange a previously purchased Aarunya jewellery product for a new Aarunya product, subject to the terms set out in this Policy. This Policy is to be read in conjunction with Aarunya's Terms & Conditions, Return & Refund Policy, Warranty Policy, and all other policies published on the Website. The Lifetime Exchange Program is a commercial benefit offered voluntarily by Aarunya and operates separately from and in addition to the Customer's statutory rights under applicable consumer protection law.
1. DEFINITIONS
In this Policy, capitalized terms not otherwise defined shall have the meanings assigned in Aarunya's Terms & Conditions. In addition:
Term | Meaning |
"Exchange Credit" | The monetary credit applied towards the purchase of a New Product, calculated in accordance with the Exchange Valuation Method specified in Clause 4 of this Policy. |
"Exchange Product" | The original Aarunya jewellery product that is returned by the Customer under the Program in exchange for a New Product. |
"Exchange Valuation Method" | The method by which Aarunya determines the Exchange Credit value of the Exchange Product, as set out in Clause 4 of this Policy. [To be finalized before publication.] |
"Eligible Product" | An Aarunya jewellery product that satisfies all conditions specified in Clause 3 of this Policy for participation in the Program. |
"New Product" | A new Aarunya jewellery product selected by the Customer as the replacement for the Exchange Product. |
"Original Invoice" | The GST tax invoice issued by Aarunya at the time of the original purchase of the Exchange Product. |
"Original Purchaser" | The individual Customer in whose name the Original Invoice was issued for the Exchange Product. |
"Program" | The Aarunya Lifetime Exchange Program described in this Policy. |
"Top-Up Amount" | Where the price of the New Product exceeds the Exchange Credit, the additional amount payable by the Customer to complete the exchange. |
2. PROGRAM OVERVIEW
2.1 Aarunya's Lifetime Exchange Program allows eligible Customers to exchange a previously purchased Aarunya jewellery product for a new Aarunya product at any time after the applicable minimum holding period, provided all eligibility conditions are satisfied.
2.2 The Program is offered as a courtesy by Aarunya and is not a statutory obligation. Aarunya reserves the right to modify, suspend, or discontinue the Program at any time subject to the notice provisions in Clause 12 of this Policy.
2.3 The Program is not a buyback program. Aarunya does not purchase products back from Customers for cash or bank transfer. The Exchange Credit is redeemable only towards the purchase of a new Aarunya product on the Website.
2.4 The Program operates independently of Aarunya's 10-day Return Window and 6-month Warranty Policy. A Customer who is ineligible for a standard return or warranty claim may still be eligible to use the Program, subject to the conditions in Clause 3.
3. ELIGIBILITY CONDITIONS
3.1 To be eligible for the Program, the following conditions must all be satisfied at the time of the exchange request:
Condition | Requirement |
Purchased from Aarunya | The Exchange Product must have been purchased directly from www.aarunya.co. Products purchased from any third-party platform, reseller, or secondary market are not eligible. |
Original Purchaser | The exchange request must be made by the Original Purchaser in whose name the Original Invoice was issued. The Program benefit is personal and non-transferable. |
Original Invoice | The Customer must present the original GST tax invoice issued by Aarunya at the time of purchase. Exchange requests cannot be processed without the Original Invoice. |
Minimum Holding Period | A minimum holding period of 6 months from the Delivery Date applies. Exchange requests cannot be processed before the expiry of this 6-month period. |
Original Certificate |
Where the Exchange Product was supplied with a diamond grading certificate issued by IGI, GSI, or GIA, the original certificate must be returned with the product. If the diamond from the Exchange Product is to be reused in the New Product, the original grading certificate shall accompany the diamond. If the diamond is not being reused, the original grading certificate must be surrendered to Aarunya. |
No Third-Party Alterations | The Exchange Product must not have been altered, repaired, resized, re-engraved, re-polished, or otherwise modified by any party other than Aarunya. Products subjected to third-party alteration are not eligible for exchange. |
Complete Product | The Exchange Product must be returned complete — including any original accessories, warranty card, and the product box where available. Missing components may reduce the Exchange Credit at Aarunya's discretion. |
Not a Stolen or Disputed Product | Aarunya reserves the right to verify ownership and decline exchange requests where there is reasonable suspicion that the Exchange Product is stolen, involved in a legal dispute, or was obtained through fraud. |
3.2 The following products are excluded from the Program:
- Custom Jewellery and engraved products;
- Gift Cards and promotional items;
- All products purchased at a discounted or sale price;
- Products that fail Aarunya's quality inspection upon return under Clause 7 of this Policy.
4. EXCHANGE VALUATION METHOD
4.1 The Exchange Credit for an eligible Exchange Product shall be determined by Aarunya based on the following valuation methodology as applicable on the date the Exchange Product is inspected and approved:
Component | Valuation Method |
Gold Value | Calculated based on the prevailing Aarunya Gold Rate applicable on the date of exchange, multiplied by the net gold weight of the Exchange Product as determined by Aarunya after inspection. |
Diamond Value |
Calculated at 80% of the current market value of the diamond(s), determined by Aarunya after considering the accompanying IGI, GIA, or GSI certificate, where applicable, together with prevailing wholesale market conditions, quality, and other relevant commercial factors. |
Making Charges | Not included in the Exchange Credit and shall not be refunded or credited. |
GST and Other Taxes | Not included in the Exchange Credit and shall not be refunded or credited. |
Certificate Replacement Charges |
Where the original IGI, GIA, or GSI certificate is missing and re- certification is required, the applicable certification or replacement charges shall be deducted from the Exchange Credit. |
Repair or Restoration Charges | Where the Exchange Product requires cleaning, repair, restoration, or replacement of damaged components to determine or preserve its value, the reasonable cost of such work may be deducted from the Exchange Credit. |
4.2 The Exchange Credit shall be calculated only after Aarunya has completed a physical inspection and valuation of the Exchange Product. The valuation determined by Aarunya in accordance with this Policy shall be final and binding, subject to the Customer's statutory rights under applicable law.
4.3 The Exchange Credit is redeemable only towards the purchase of a New Product from Aarunya. The Exchange Credit:
- cannot be redeemed, encashed, or withdrawn as cash;
- cannot be transferred or assigned to another person or customer account;
- cannot be applied towards shipping charges, taxes, duties, insurance, gift wrapping, or any fees other than the purchase price of the New Product; and
- where the Exchange Credit exceeds the purchase price of the New Product, the unused balance shall be credited to the Customer's Aarunya Store Wallet and shall be subject to the applicable Store Wallet Terms and Conditions, including any applicable validity or expiry period.
4.4 GST and any other applicable taxes shall be levied on the New Product in accordance with applicable law. The application of an Exchange Credit does not reduce or alter the Customer's GST liability except to the extent permitted under applicable tax laws. Aarunya shall issue the relevant tax invoice and account for GST in accordance with the requirements of the applicable GST legislation.
4.5 The following additional conditions apply to the valuation of the Exchange Product and the determination of the Exchange Credit:
(a) Original Invoice: The original purchase invoice issued by Aarunya must be produced at the time of the exchange request. Aarunya reserves the right to decline an exchange request where satisfactory proof of purchase cannot be provided.
(b) Certificate Requirement: Where the jewellery was originally supplied with an IGI, GIA, or GSI certificate, the original certificate must accompany the Exchange Product.
(c) Missing Certificate: If the original certificate is unavailable, Aarunya may, at its sole discretion, arrange re-certification or replacement certification, where available. The applicable certification, laboratory, handling, administrative, or replacement charges shall be deducted from the Exchange Credit.
(d) Product Condition: The Exchange Product must be in a condition suitable for inspection and valuation. Where damage, excessive wear, missing components, or alterations affect the product's value, Aarunya may deduct the reasonable cost of inspection, repair, restoration, refurbishment, replacement, or re-certification from the Exchange Credit.
(e) Third-Party Alterations: Jewellery that has been resized, repaired, modified, engraved, reset, polished, or otherwise altered by any person or entity other than Aarunya may be refused for exchange if, in Aarunya's reasonable opinion, such alteration affects the authenticity, structural integrity, valuation, or resale suitability of the product.
(f) Excluded Products: This Lifetime Exchange Policy does not apply to:
- custom-made or bespoke jewellery;
- personalised or engraved jewellery;
- products expressly identified as non-exchangeable at the time of purchase; or
- any other products excluded by Aarunya and communicated to the Customer before purchase.
(g) Exchange Process: Exchange requests may be submitted through Aarunya's website or by contacting Aarunya Customer Support. The Exchange Product must be returned to Aarunya in accordance with the instructions provided after the exchange request has been approved.
(h) Applicable Gold Rate: For the purpose of calculating the Gold Value under this Policy, the applicable gold rate shall be the Aarunya Gold Rate prevailing on the date the Exchange Product is received, inspected, and valued by Aarunya.
5. NEW PRODUCT SELECTION
5.1 Upon approval of the exchange request and assessment of the Exchange Product, the Customer may select any eligible New Product from the Website.
Scenario | Treatment |
New Product value equals Exchange Credit | No additional payment required. Exchange is completed upon confirmation and dispatch of the New Product. |
New Product value exceeds Exchange Credit | The Customer pays the Top-Up Amount — the difference between the New Product price and the Exchange Credit — through any accepted payment method on the Website. Dispatch of the New Product occurs after Top-Up payment is received. |
New Product value is less than Exchange Credit |
Where the value of the New Product is less than the available Exchange Credit, the unused balance shall be credited to the Customer's Aarunya Store Wallet. The Store Wallet balance may be used towards future eligible purchases in accordance with Aarunya's Store Wallet Terms and Conditions, if applicable. The unused Exchange Credit is non- transferable, non-refundable, and cannot be redeemed for cash unless otherwise required by applicable law. |
5.2 The New Product is subject to the same delivery timelines applicable to standard orders on the Website:
- Ready-to-Ship Products: 5–7 Calendar Days from exchange order confirmation;
- Made-to-Order Products: 5 to 17 Calendar Days from exchange order confirmation; and
- Custom Jewellery: 15 to 17 Calendar Days from final design approval and receipt of any Top-Up Amount.
6. HOW TO INITIATE AN EXCHANGE REQUEST
6.1 All exchange requests under the Program must be initiated through the following channels:
info@aarunya.co (preferred — creates a written record) | |
Phone | +91 99678 00000 |
+91 99678 00000 | |
Business Hours | Monday to Saturday, 9:30 AM – 5:30 PM IST |
6.2 To initiate an exchange request, the Customer must provide:
- Full name and registered email address or mobile number;
- Original Order number and invoice reference;
- Clear photographs of the Exchange Product (front, back, clasp, and any visible wear or condition issues);
- The New Product the Customer wishes to receive (product name and URL from the Website); and
- Confirmation that all eligibility conditions in Clause 3 are satisfied.
6.3 Aarunya will review the exchange request and respond within 3–5 Business Days with one of the following:
- Exchange request approved — Reverse Pickup instructions will be issued;
- Additional information required — Customer will be asked to provide further documentation; or
- Exchange request declined — Reason will be provided in writing.
7. QUALITY INSPECTION OF EXCHANGE PRODUCT
7.1 Upon receipt of the Exchange Product at Aarunya's facility following Reverse Pickup, the product will undergo a Quality Inspection to verify:
- product identity against the Original Invoice and IGI, GIA, or GSI certificate (as applicable);
- metal purity against the BIS hallmark and HUID;
- absence of Third-Party Alterations;
- presence of original IGI, GIA, or GSI certificate (where applicable, as described in Clause 3);
- structural integrity and overall condition of the jewellery; and
- completeness of the returned items.
7.2 Quality Inspection is generally completed within 3–5 Business Days of receipt of the Exchange Product.
7.3 Where the Exchange Product passes Quality Inspection, Aarunya will confirm the Exchange Credit and proceed to dispatch the New Product.
7.4 Where the Quality Inspection reveals that the Exchange Product:
- has been subjected to Third-Party Alterations;
- does not match the product described in the Original Invoice;
- is missing the required IGI, GIA, or GSI certificate;
- has been structurally damaged beyond normal wear; or
- is otherwise ineligible under Clause 3,
Aarunya will notify the Customer in writing. The Exchange Product will be returned to the Customer. Any Top-Up Amount paid in anticipation of the exchange will be refunded to the original payment method within 7–10 Business Days.
7.5 Where a Quality Inspection reveals that the Exchange Credit should be adjusted due to product condition, Aarunya will notify the Customer before proceeding. The Customer may accept the adjusted Exchange Credit and proceed, or withdraw the exchange request and receive the Exchange Product back.
8. IGI, GIA & GSI CERTIFICATION & DIAMOND HANDLING ON EXCHANGE
8.1 Aarunya's policy on diamond grading certificates (including IGI, GIA, and GSI) and diamond handling upon exchange is as follows:
Scenario | Lab Certificate Requirement |
Diamond from Exchange Product is not being reused in the New Product |
The original IGI, GIA, or GSI certificate must be surrendered to Aarunya along with the Exchange Product. Aarunya will retain the certificate as it accompanies the diamond returned by the Customer. |
Diamond from Exchange Product is being reused in the New Product |
The original IGI, GIA, or GSI certificate follows the diamond into the New Product and will accompany the New Product upon delivery. The Customer need not separately surrender the certificate — it transfers with the stone. |
Exchange Product did not include an IGI, GIA, or GSI certificate | No certificate surrender is required. Aarunya will verify the diamond through its own quality inspection procedures. |
8.2 The New Product will be accompanied by a new or transferred IGI, GIA, or GSI certificate as applicable, and details will be disclosed on the exchange confirmation and invoice.
9. RESIZING IN CONNECTION WITH EXCHANGE
9.1 Where a Customer exchanges a product and selects a New Product that requires resizing (such as a ring), resizing may be arranged as part of the exchange process or after delivery, subject to Aarunya's Resizing Policy.
9.2 Resizing performed by Aarunya on the New Product after delivery does not affect the validity of the New Product's warranty or IGI, GIA, or GSI certification.
9.3 Resizing performed by a third party on the New Product after delivery will void the warranty and render the product ineligible for future Program participation.
10. SHIPPING FOR EXCHANGE
10.1 Reverse Pickup of the Exchange Product will be arranged by Aarunya through its authorized Logistics Partners. The cost of Reverse Pickup for an approved exchange request is borne by Aarunya.
10.2 Delivery of the New Product to the Customer will be provided free of charge on the same terms as a standard order, as set out in Aarunya's Shipping & Delivery Policy.
10.3 Customers must not self-ship the Exchange Product without written authorization from Aarunya. Unauthorized shipments may not be accepted.
10.4 All shipments under the Program (both the Exchange Product pickup and the New Product delivery) are fully insured during transit.
11. BUYBACK POLICY
BUYBACK — NOT CURRENTLY OFFERED Aarunya does not currently offer a product buyback program under which products are purchased back for cash, bank transfer, or any monetary consideration. The Lifetime Exchange Program is an exchange-only facility. The Exchange Credit is redeemable solely against a new Aarunya product purchase on the Website and cannot be converted to cash under any circumstances. Aarunya may introduce a buyback program at a future stage, and any such offering will be announced on the Website with full terms and conditions. |
12. MODIFICATION & DISCONTINUATION OF PROGRAM
12.1 Aarunya reserves the right to modify the terms of the Program, including the Exchange Valuation Method, minimum holding period, and eligibility conditions, at any time. Material modifications will be published on the Website with a minimum notice period of 30 calendar days before taking effect.
12.2 Aarunya reserves the right to discontinue the Program permanently with a minimum notice period of 90 calendar days. Notice will be communicated through the Website and, where practicable, by email to registered Customers.
12.3 Where the Program is discontinued, exchange requests submitted before the discontinuation date will be honoured in accordance with the terms applicable at the time of submission, provided the exchange has been approved and the Exchange Product has been received by Aarunya before the discontinuation date.
12.4 Modifications to the Program do not affect the statutory rights of Customers under applicable consumer protection law.
13. LIMITATION OF LIABILITY
13.1 Aarunya's liability under the Program in respect of any single exchange transaction shall not exceed the Exchange Credit value applicable to the Exchange Product.
13.2 Aarunya shall not be liable for indirect, consequential, or special losses arising from participation in the Program, including losses arising from market price changes between the original purchase and the date of exchange.
13.3 Nothing in this Clause limits any right available to Customers under applicable consumer protection law.
14. GOVERNING LAW
This Policy shall be governed by and construed in accordance with the laws of India. Any disputes arising from the Program shall be subject to the dispute resolution provisions set out in Aarunya's Terms & Conditions.
15. CONTACT US
For exchange requests, Program queries, or assistance, please contact:
Company | Aviana Diamonds LLP (Brand: Aarunya) |
info@aarunya.co | |
Phone | +91 99678 00000 |
+91 99678 00000 | |
Address | B-609, 6th Floor & B-401, 4th Floor, Diamond World, Mangadh Chowk, Mini Bazar, Varachha, Surat – 395006, Gujarat, India |
Business Hours | Monday to Saturday, 9:30 AM – 5:30 PM IST (excluding public holidays) |
© Aviana Diamonds LLP. All Rights Reserved. Unauthorised reproduction of this Policy is prohibited.