In these Terms, the following expressions shall have the meanings assigned to them below unless the context otherwise requires:

3.1 By accessing or using the Website in any manner, including browsing product listings, creating an Account, using Guest Checkout, or placing an Order, you agree to be legally bound by these Terms and all Policies incorporated herein.

3.2 These Terms apply to all Customers, including registered Account holders, Guest Checkout users, and visitors who browse without purchasing.

3.3 If you are placing an Order on behalf of another person or a legal entity, you represent and warrant that you have authority to bind that person or entity to these Terms.

3.4 Aarunya reserves the right to amend these Terms at any time. The revised version will be published on the Website with an updated effective date. Changes to these Terms shall apply prospectively to Orders placed after the date of publication. Orders placed prior to a revision shall continue to be governed by the Terms in effect at the time of the relevant Order, unless the Customer is separately notified and provided a reasonable opportunity to accept the revised terms. Continued use of the Website for new Orders following publication of amended Terms constitutes acceptance of such amended Terms for those new Orders.

4.1 The Website is accessible to all visitors. However, to place an Order, you must be legally competent to enter into a binding contract under the Indian Contract Act, 1872. Persons who are not competent to contract under applicable law are not authorized to transact on the Website.

4.2 Where an Order is placed by or on behalf of a minor, full parental or legal guardian responsibility for the Order, payment, and compliance with these Terms is assumed by the supervising adult.

4.3 By placing an Order, you represent and warrant that:

• all information provided is accurate, current, and complete;
• you are purchasing Products for lawful personal or gifting purposes only; and
• your use of the Website does not violate any applicable law or regulation.

5.1 Account Registration

Customers may create a registered Account to access order history, manage preferences, and avail loyalty or exchange programs. Account creation is voluntary.

You agree to:

• provide accurate, truthful, and complete registration information;
• promptly update your Account details to keep them accurate;
• maintain the confidentiality of your login credentials; and
• notify Aarunya immediately at info@aarunya.co if you suspect unauthorized access to your Account.

Aarunya shall not be liable for losses arising from unauthorized Account access caused by your failure to safeguard your credentials. Aarunya reserves the right to suspend or terminate Accounts found to contain false or misleading information.

5.2 Guest Checkout

The Website permits Customers to complete purchases through Guest Checkout without creating a registered Account. Guest Checkout Customers are bound by these Terms and all applicable Policies in the same manner as registered Account holders. Guest Checkout Customers may not have access to certain features, including order history management and loyalty exchange benefits, which require a registered Account.

6.1 Product Categories

Aarunya currently offers the following product categories through the Website:

• Natural Diamond Jewellery;
• Lab-Grown Diamond Jewellery;
• Gemstone Jewellery; and
• Silver Jewellery (to be introduced in a future product launch).

All products are available subject to stock availability and applicable manufacturing timelines. Aarunya reserves the right to add, modify, or discontinue product categories at any time without notice.

6.2 Product Descriptions & Accuracy

Aarunya takes reasonable care to ensure that product descriptions, specifications, images, weights, dimensions, and certification details displayed on the Website are accurate at the time of publication. However, Customers acknowledge that:

• product photographs may be digitally enhanced, magnified, or rendered for visual clarity and may not represent exact dimensions, scale, or colour;
• screen resolution and device display settings may affect colour perception;
• natural diamonds and gemstones contain inherent inclusions, colour variations, and growth characteristics that are not defects;
• lab-grown diamonds may exhibit characteristics associated with their production method, which are not defects; and
• jewellery manufactured by hand or using traditional techniques may contain minor surface variations that are characteristics of artisanal craftsmanship, not manufacturing defects.

6.3 Metal Weight & Diamond Weight Tolerances

Due to the nature of precious metal alloys and the manufacturing process:

• Gross gold weight may vary by up to ±5% from the weight disclosed on the product page;
• Net gold weight (exclusive of diamonds) may vary within accepted industry manufacturing tolerances;
• Total diamond carat weight disclosed for multi-diamond jewellery is an approximate aggregate figure; individual diamond weights within the piece may vary; and
• Product dimensions may vary slightly due to hand-finishing processes.

Such variations are inherent to fine jewellery manufacturing and shall not constitute grounds for return, refund, replacement, or dispute, provided that the variation does not materially misrepresent the product or affect its described purity.

6.4 BIS Hallmarking

All eligible gold jewellery sold by Aarunya is manufactured and supplied in compliance with mandatory BIS Hallmarking regulations, including the requirement to carry a Hallmark Unique Identification (HUID) number. Details of BIS Hallmarking compliance, HUID verification, and gold purity disclosures are set out in Aarunya's BIS Hallmark & HUID Policy.

6.5 Diamond Certification

Eligible diamond jewellery is accompanied by certification issued by the International Gemological Institute (IGI), as specified on the relevant product page. The certification type (Diamond Certificate or Jewellery Certificate) applicable to each product will be identified on the product page. Details of diamond certification, grading disclosures, and authenticity standards are set out in Aarunya's Diamond Certification & Authenticity Policy.

6.6 Country of Origin

All jewellery products sold by Aarunya are manufactured in India. Country of origin for each product is disclosed on the relevant product page and on the invoice accompanying the Order.

7.1 All prices displayed on the Website are in Indian Rupees (INR) and are inclusive of applicable Goods and Services Tax (GST). GST will be displayed as a separate line item during checkout and on the tax invoice accompanying the Order.

7.2 Aarunya operates in a market where gold prices, diamond prices, and gemstone prices are subject to continuous market fluctuations. Prices displayed on the Website reflect Aarunya's pricing at the time of display and are subject to change without prior notice. The price applicable to an Order shall be the price confirmed in the Order Confirmation issued by Aarunya upon successful payment, irrespective of any subsequent price changes.

7.3 Promotional pricing, discounts, and limited-time offer pricing shall be valid only for the period disclosed on the Website and cannot be applied retrospectively to Orders placed outside such periods.

7.4 Prices displayed on the Website are for sale to customers located in India. Customers located outside India who place Orders are solely responsible for any applicable customs duties, import taxes, or levies payable in their jurisdiction.

8.1 Despite reasonable quality control measures, typographical, technical, or system errors in product pricing may occasionally occur. Where a product is listed at a materially incorrect price:

• Aarunya reserves the right to cancel the affected Order prior to dispatch and issue a full refund of any amount paid; or
• Aarunya may contact the Customer with the correct price and offer the Customer the option to proceed at the correct price or cancel the Order for a full refund.

8.2 Acceptance of an Order Confirmation does not constitute Aarunya's acknowledgment that a displayed price is correct. Where a pricing error is identified after an Order Confirmation has been issued, Aarunya will notify the Customer promptly and the Customer will be entitled to a full refund if they choose not to proceed at the corrected price.

8.3 Customers do not acquire a legal right to purchase products at an incorrectly displayed price.

9.1 Placing an Order on the Website constitutes an offer to purchase. An Order shall not be deemed accepted by Aarunya until Aarunya issues a written Order Confirmation to the Customer's registered email address or mobile number.

9.2 An Order Confirmation will be issued only after:

• successful receipt and verification of payment;
• confirmation of product availability;
• completion of any applicable fraud or security screening; and
• Aarunya's acceptance of the Order.

9.3 Aarunya reserves the right to decline or cancel any Order, prior to dispatch, for any of the following reasons:

• the product is out of stock or unavailable for manufacture;
• a pricing error has been identified;
• payment verification has failed or is incomplete;
• the Order cannot be fulfilled due to delivery location restrictions;
• fraud or security concerns have been identified; or
• applicable regulatory requirements prevent fulfilment.

9.4 Where an Order is declined or cancelled by Aarunya after payment has been received, a full refund shall be issued within 7–10 Business Days through the original payment method.

9.5 Orders placed outside Business Hours, on Sundays, or on public holidays will be processed on the next available Business Day.

10.1 Aarunya offers both Ready-to-Ship Products and Made-to-Order Products. A portion of the catalogue is also available as Custom Jewellery.

10.2 Custom Jewellery and Made-to-Order Products are subject to specific terms regarding cancellation, return, and refund, as set out in the Custom Jewellery Policy and Return & Refund Policy respectively.

10.3 Custom Jewellery orders require 100% advance payment before production commences. The Order is confirmed only upon receipt of full payment and final design approval by the Customer.

10.4 Once design approval has been granted and production has commenced, Custom Jewellery orders are non-cancellable and non-refundable, except where Aarunya is unable to fulfil the Order or where applicable consumer protection law requires otherwise.

10.5 Customers are solely responsible for the accuracy of all specifications, measurements, engraving text, and personalization details provided. Errors in Customer-provided information shall not constitute manufacturing defects.

10.6 Delivery timelines for Custom Jewellery and Made-to-Order Products are estimates only. Timelines are:

• Ready-to-Ship Products: 5–7 Business Days from Order Confirmation;
• Made-to-Order Products: 12–15 Business Days from Order Confirmation; and
• Custom Jewellery: 12–15 Business Days from final design approval and receipt of full payment.

10.7 Aarunya shall make reasonable efforts to notify Customers of any delay through Email, SMS, or WhatsApp.

11.1 All payments must be made in Indian Rupees (INR) through the payment methods enabled on the Website at the time of purchase.

11.2 Accepted payment methods currently include:

• Unified Payments Interface (UPI);
• Debit Cards (Visa, Mastercard, RuPay, and other supported networks);
• Credit Cards (Visa, Mastercard, and other supported networks);
• Net Banking; and
• Any additional payment methods enabled by Aarunya's authorized payment gateway partners from time to time.

11.3 Cash on Delivery (COD) and Equated Monthly Instalment (EMI) payment options are not currently available.

11.4 Payments are processed through authorized third-party payment gateways. Aarunya does not store, retain, or have access to card numbers, CVV codes, UPI PINs, net banking passwords, or any other sensitive payment authentication information. Aarunya will never request such information through email, WhatsApp, phone calls, or any channel other than the secure checkout interface on the Website.

11.5 Where a payment fails due to banking issues, insufficient funds, or technical interruptions, the Customer should verify the transaction status with their bank or payment provider before attempting a further payment, to avoid duplicate charges.

11.6 In the event of a duplicate payment, Aarunya will investigate and process a refund of the excess amount in accordance with the applicable refund process and subject to confirmation from the payment gateway.

11.7 Detailed provisions regarding payment processing are set out in Aarunya's Payment Policy.

12.1 Orders may be cancelled by the Customer subject to the timelines and conditions set out in Aarunya's Cancellation Policy.

12.2 An Order cancelled within 12 hours of placement and successful payment confirmation is eligible for a 100% refund.

12.3 An Order cancelled between 12 and 24 hours of placement is eligible for a 95% refund. A deduction of up to 5% may be applied to cover payment gateway processing charges and administrative costs.

12.4 Orders cannot be cancelled after 24 hours from the time of Order Confirmation. This restriction applies because manufacturing, material sourcing, and production planning may commence immediately following Order Confirmation.

12.5 Custom Jewellery orders cannot be cancelled after final design approval or commencement of production, whichever occurs earlier.

12.6 Aarunya reserves the right to cancel any Order at any time prior to dispatch for legitimate operational, compliance, or security reasons, in which case a full refund shall be provided.

13.1 Aarunya offers complimentary shipping across India on all eligible Orders. There are no hidden shipping charges, packaging fees, or handling fees.

13.2 Deliveries are currently made across India only. International shipping is not offered unless expressly announced on the Website.

13.3 All shipments are fully insured during transit. Insurance coverage is valid until successful delivery and completion of delivery verification.

13.4 Deliveries may require OTP verification, recipient signature, or identity verification for high-value Orders, to protect against fraud and unauthorized receipt.

13.5 All delivery timelines are estimates and do not constitute guaranteed delivery commitments. Aarunya shall not be liable for delays caused by logistics partner operations, public holidays, Force Majeure Events, or incorrect delivery information provided by the Customer.

13.6 Complete provisions regarding shipping, tracking, lost or damaged shipments, and delivery procedures are set out in Aarunya's Shipping & Delivery Policy.

14.1 Eligible Products may be returned within 10 calendar days of delivery, subject to the conditions set out in the Return & Refund Policy.

14.2 The following categories of products are excluded from the standard return window:

• Custom Jewellery and engraved products;
• Gift cards and promotional items;
• Products damaged due to customer misuse, negligence, or improper handling; and
• Products altered or repaired by a third party.

14.3 Products purchased at a discounted price are subject to the same return eligibility conditions as full-price products in respect of manufacturing defects, incorrect products dispatched, or transit-damaged products. Change-of-mind returns for discounted products are excluded.

14.4 All returned products must be in their original, unused condition with original packaging, certificates, accessories, and invoice. Products failing quality inspection upon return shall not be eligible for refund and shall be returned to the Customer at the Customer's cost.

14.5 Aarunya provides a 6-month limited manufacturing warranty against verified manufacturing defects. The warranty covers defects in setting, clasping, and structural manufacturing. It does not cover normal wear and tear, accidental damage, chemical exposure, water damage, or damage resulting from misuse or third-party modification.

14.6 Aarunya also offers a Lifetime Exchange Program subject to the terms set out in the Lifetime Exchange Policy.

14.7 Complete provisions are set out in Aarunya's Return & Refund Policy and Warranty Policy.

15.1 All intellectual property on the Website, including but not limited to the brand name "Aarunya", product designs, jewellery designs, photographs, illustrations, graphics, logos, text, videos, and all other content, is owned by or licensed to Aviana Diamonds LLP ("Aarunya IP").

15.2 The trademark "Aarunya" is the subject of a pending trademark application before the Trade Marks Registry of India. Pending registration, Aarunya asserts common law rights in the mark by virtue of prior and continuous use. All rights in the Aarunya brand and associated marks are reserved.

15.3 No part of the Website or its content may be reproduced, copied, distributed, modified, sold, commercially exploited, or used for any purpose without Aarunya's prior written consent.

15.4 Products purchased through the Website are sold for personal use only. Resale of products for commercial purposes, reproduction of Aarunya designs, or use of the Aarunya brand name or associated marks by the Customer for any purpose is strictly prohibited.

15.5 Any unauthorized use of Aarunya IP may constitute an infringement of intellectual property rights under applicable Indian law and may result in legal action.

15.6 Where any of Aarunya's product designs are registered under the Designs Act, 2000, such registrations shall be noted on the relevant product page. Whether or not registered, all original product designs created by Aarunya are protected under applicable intellectual property law by virtue of their originality and Aarunya's prior and continuous use.

15.7 To report an intellectual property infringement claim — including unauthorized use of Aarunya's designs, photographs, or brand assets — please write to info@aarunya.co with the subject line "IP Infringement Notice", providing details of the infringing content, its location, and your authority to make the claim. Aarunya will investigate and respond within 10 Business Days.

15.8 Where Customers share photographs, reviews, or social media content featuring Aarunya products and tag Aarunya's official accounts, the Customer grants Aarunya a non-exclusive, royalty-free licence to repost, share, or feature such content on Aarunya's social media channels and Website, with attribution to the Customer. Customers who do not wish their content to be reposted should not tag Aarunya's official accounts, or may contact info@aarunya.co to request removal.

Customers shall not engage in any of the following activities in connection with the Website:

• placing fraudulent, speculative, or false Orders;
• providing false, inaccurate, or misleading identity or delivery information;
• using stolen, unauthorized, or fraudulently obtained payment instruments;
• attempting to gain unauthorized access to the Website, its servers, or associated systems;
• interfering with or disrupting Website functionality, security systems, or server infrastructure;
• uploading or transmitting viruses, malware, or harmful code;
• scraping, crawling, or data-mining the Website without authorization;
• commercially exploiting product designs, photographs, or content without prior written consent;
• engaging in conduct that constitutes an unfair trade practice or is otherwise unlawful under applicable Indian law.

Aarunya reserves the right to suspend or permanently terminate access to the Website for any Customer found to be engaging in prohibited activities, without prejudice to any legal remedy available to Aarunya.

17.1 Aarunya will never contact Customers to request OTP codes, card numbers, CVV codes, UPI PINs, net banking passwords, or any other payment authentication credentials through any channel including phone calls, WhatsApp, email, or SMS.

17.2 If any person purporting to represent Aarunya requests such information, Customers should immediately terminate the communication, refrain from sharing any information, and report the incident to Aarunya at info@aarunya.co and to the relevant cybercrime authority.

17.3 Aarunya shall not be liable for financial losses sustained by a Customer who voluntarily discloses sensitive payment or account information to fraudulent parties impersonating Aarunya.

18.1 The Website and all content published on it are provided on an "as is" and "as available" basis. Aarunya does not warrant that:

• the Website will be available at all times or free from technical errors;
• product information will be error-free at all times;
• the Website will be free from viruses or other harmful components; or
• search results, product recommendations, or Website features will meet every Customer's specific requirements.

18.2 Nothing in this Clause limits Aarunya's obligations under applicable consumer protection law in respect of Products sold to Customers.

18.3 Product photographs, images, and renderings displayed on the Website are produced under controlled lighting and may be digitally enhanced, magnified, or colour-corrected for visual clarity. The actual appearance of a product — including its dimensions, colour, surface finish, and the visual properties of diamonds and gemstones — may differ from the Website imagery depending on the Customer's device display settings, ambient lighting conditions, and the inherent characteristics of the physical materials. Product imagery does not constitute a warranty of exact visual appearance.

18.4 All prices displayed on the Website are subject to change without notice due to fluctuations in gold prices, diamond prices, and gemstone market values. A price is confirmed and locked only upon receipt of a successful payment confirmation for a specific order. Aarunya does not guarantee the availability of any product at a displayed price until payment is confirmed.

19.1 To the maximum extent permitted by applicable law, Aarunya shall not be liable to any Customer for:

• indirect, incidental, consequential, or special loss;
• loss of profit, business opportunity, or anticipated savings;
• delay or failure in performance caused by logistics partner operations, payment gateway failures, or Force Majeure Events; or
• third-party service interruptions.

19.2 Aarunya's aggregate liability to a Customer in relation to any single Order shall not, in any event, exceed the total amount paid by the Customer for that Order.

19.3 Nothing in this Clause shall operate to exclude or limit Aarunya's liability for:

• personal injury or death caused by Aarunya's negligence;
• fraud or willful misconduct on the part of Aarunya; or
• any liability that cannot lawfully be excluded or limited under the Consumer Protection Act, 2019, or any other applicable mandatory law.

19.4 Consumer remedies available under applicable statute, including the Consumer Protection Act, 2019, are not affected by the limitations set out in this Clause.

20.1 Aarunya collects and processes personal data provided by Customers in accordance with the Digital Personal Data Protection Act, 2023 ("DPDP Act") and all other applicable data protection laws.

20.2 Details of what data is collected, the purposes of processing, data retention, Customer rights under the DPDP Act, and Aarunya's obligations as a Data Fiduciary are set out in Aarunya's Privacy Policy, which forms an integral part of these Terms.

20.3 Customers are encouraged to read the Privacy Policy carefully before providing personal information.

21.1 Aarunya shall not be in breach of these Terms, nor liable for any failure or delay in performance, to the extent that such failure or delay is caused directly by a Force Majeure Event.

21.2 In the event of a Force Majeure Event, Aarunya shall notify the affected Customer as soon as reasonably practicable and shall take commercially reasonable steps to fulfil the Order or provide an alternative remedy.

21.3 If a Force Majeure Event continues for more than 30 calendar days and Aarunya is unable to fulfil an Order, the Customer shall be entitled to a full refund of any amount paid.

22.1 Aarunya is committed to prompt and fair resolution of customer complaints in accordance with the Consumer Protection (E-Commerce) Rules, 2020.

22.2 Customers may submit grievances through the following channels:

22.3 Customers who are not satisfied with Aarunya's response may escalate the matter to the Grievance Officer for senior review. If the matter remains unresolved following Aarunya's internal process, Customers retain the right to approach the appropriate Consumer Commission under the Consumer Protection Act, 2019, or the National Consumer Helpline (1800-11-4000), or any other authority with jurisdiction under applicable law.

22.4 Detailed procedures are set out in Aarunya's Grievance Redressal Policy.

23.1 These Terms shall be governed by and construed in accordance with the laws of the Republic of India.

23.2 In the event of any dispute arising out of or in connection with these Terms, the Policies, or any transaction on the Website, both parties shall first attempt to resolve the matter amicably through good-faith discussion within 15 calendar days of one party notifying the other of the dispute.

23.3 If the dispute is not resolved through direct discussion within the period specified in Clause 23.2, either party may refer the matter to mediation conducted by a mutually agreed mediator or an established mediation institution. The cost of mediation shall be shared equally unless otherwise agreed.

23.4 If mediation does not result in a resolution within 30 calendar days of commencement, the dispute shall be subject to the exclusive jurisdiction of the competent courts located in Surat, Gujarat, India.

23.5 Nothing in this Clause shall restrict a Customer's right to file a complaint before the appropriate Consumer Commission under the Consumer Protection Act, 2019, or to seek any other statutory remedy available under applicable law. Consumer disputes of a value within the jurisdiction of the District Consumer Disputes Redressal Commission may be filed in the Commission having jurisdiction over the Customer's place of residence, in accordance with Section 34 of the Consumer Protection Act, 2019.

24.1 Aarunya reserves the right to amend, modify, or update these Terms at any time.

24.2 Amendments shall be published on the Website with a revised effective date. Material changes that affect the rights of existing Customers in relation to pending Orders shall be communicated by email or WhatsApp to affected Customers with a minimum notice period of 14 calendar days before taking effect in relation to those Orders.

24.3 Continued use of the Website to place new Orders following publication of amended Terms shall constitute acceptance of the revised Terms for those new Orders. Customers who do not agree with revised Terms should refrain from placing further Orders.

If any provision of these Terms is found by a competent court or authority to be invalid, unlawful, or unenforceable under applicable law, that provision shall be severed from these Terms to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.

A failure or delay by Aarunya to exercise any right or remedy under these Terms shall not constitute a waiver of that right or remedy. A waiver of any breach of these Terms shall not be treated as a waiver of any subsequent breach of the same or any other provision.

These Terms, together with all Policies published on the Website and incorporated herein by reference, constitute the entire agreement between Aarunya and the Customer in relation to the subject matter hereof and supersede all prior agreements, representations, and understandings relating to the same subject matter.

For any questions, concerns, or correspondence regarding these Terms, please contact:

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